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AffiliateTikTok, Shopee
E-commerce Brand — Shopee Affiliate Funnel
Optimasi funnel affiliate Shopee untuk brand e-commerce — dari awareness hingga conversion.
Challenge
Brand e-commerce dengan produk bagus tapi conversion rate affiliate di bawah rata-rata.
Objectives
Mengoptimasi seluruh funnel affiliate dari content hook hingga landing page conversion.
Strategy
Full-funnel analysis, hook optimization, landing page review, retargeting content strategy.
Results
1.2%→4.5%
Conversion Rate
+35%
AOV Increase
+280%
Revenue
Conversion rate naik dari 1.2% ke 4.5%. Average order value meningkat 35%.
Key Learning
Optimasi funnel bukan hanya soal konten — landing page experience dan timing posting sangat berpengaruh.
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