5 Affiliate Marketing Metrics Often Ignored by Creators

Beyond Commission Rates

Most affiliate creators focus on just one metric: commission rate. However, there are 5 other metrics that are far more decisive for campaign success.

1. Earnings Per Click (EPC)

EPC = Total Earnings / Total Clicks. This metric is more accurate than commission rate because it accounts for conversion rates.

2. Average Order Value (AOV)

The higher the AOV, the larger the commission you earn.

3. Return on Ad Spend (ROAS)

If you use paid promotions for affiliate marketing, ROAS is essential to monitor.

4. Customer Lifetime Value (CLV)

Some affiliate programs offer recurring commissions.

5. Refund Rate

A high refund rate will eat into your total earnings.

How to Optimize

- Review weekly performance metrics
- A/B test content angles and calls to action
- Focus on products with the highest EPC

P.S. Also read the real-world story behind a first online commission that highlighted the importance of these metrics in my first IDR 25k affiliate commission.